The old saying says we shouldn’t but we do it all the time. Judge a book by its cover, that is. Publishers and marketing departments rely on it. That first impression that piques your interest or puts you off completely. The distinctive hallmarks of different genres. A certain style that brackets a debut novel with the latest bestseller. I’m talking fiction (and creative non-fiction) here although no doubt there are similar criteria that dictate the covers of non-fiction and academic books even if the specifics are different.
Picture the scene. You’re browsing in a bookshop, pennies burning a hole in your pocket, on the look out for something murderous or challenging, or perhaps you’re in the mood for a few laughs, or maybe you want a fast and furious thrill, or to chill with a light, easy read, and there’s a table of new fiction laid out before you. What do you do? Continue reading “We can’t help but judge a book by its cover”